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Qé! Brownie

Packaging project developed for Panrico


project: Packaging · qÉ! brownie

clienT: panrico

year: 2014

#Packaging #Branding #Creative_Direction


Panrico created Qé! as a specialized pastry developer. In the 10’s they created different products inspired from the most famous pastries in the world. One of them was the classical American Brownie.

We were requested there to develop a design inspired by the american culture mainly of the 60’s.

Qé! Brownie It was one of the first Qé! products developed freely without taking into consideration the color code and the mainstream architecture at that time, and opened the door to multiple fresh and personal products.

sometimes, client and creative are alligned on the idea from scratch. if not, our task is not only to develop nice design but to reach that connection link