project: Branding & Packaging · Blancotex

clienT: century brands

year: 2018

#Packaging #Branding #Creative_Direction #Illustration

Century Brands emerged after difficult times thanks in part to historical brands in their portfolio.

Blancotex products were updated for the last time for at least 15 years ago.

We were requested to update the brand to get a harmonized one, reflecting efficacy, strenght and power.

After that, we were requested to update the whole portfolio of the laundry category brand.