project: Packaging · Donettes Limited Editions
clienT: panrico - bimbo
year: 2010-still ongoing
#PackaGing #seasonal #range_extensioN #funny
Donettes’ Bimbo brand is one of the most recognized snack in our country.
With a young and demanding audience, Bimbo is always obliged to surprise them, with new flavours, new jokes and new games.
We have been requested for the last 9 years to develop some of these In&Out references. The challenge of being into the head of a 15 year old sometimes is even funny :)
“When you work a seasonal limited packaging you have to balance between the mainstream brand and the capacity to persuade your target with a really different and special product. Viaul impact is essential for its success.”