Henkel, with presence worldwide, acquired one of the most powerful Insecticides category around the world.
After proceeding with a new design of the whole portfolio in Western Europe, involving 12 countries, we were requested to establish global standarized rules to keep the strenght of the local brands such Bloom and Cucal in Spain or Catch and Zen’Sect in France for instance.
A 4 volume brand book for the different plattforms with an accurate description and “how to” elements to make easier the task of building any reference by any local graphic design agency.
