project: branding & Packaging · magic
clienT: century brands
year: 2020
#Packaging #Branding #Creative_Direction #range_extension
Century Brands emerged after difficult times thanks in part to historical brands in their portfolio.
Century Brands’s Magic is one of the most recognized brands in BBQ and Fire starters category. Their request consisted in updating and harmonizing the whole range, keeping its vivid colors essence on the shelf but achieving a clear and direct message on the description of the product and upgrade the quality perception of their products.
“have a transversal vision of your portfolio when considering to update it. Consequently, be consquent.”