project: branding & packaging drn
clienT: perfumerías druni
year: 2017-2020
#Packaging #Branding #Brand_protection #brand_advisor #Privatelabel #graphic_design
Druni, born in Carlet (Valencia), has more than 300 shops around Spain, becoming the country’s first beauty category company of its kind.
We were requested to relaunch their private label DRN with a fresh and basic look and feel and, above all, to relaunch it as a homogeneous brand that embraces the different kinds of products they release, from baby range products to moisturizing creams. Since then, more than 70 references have been updated with its new brand.
“Private labels must have their own personality, trying not to over promise nor to copy the company’s best-selling product. Customers will appreciate that you consider them.”